The Buyer's Journey at Buying

The Buyer's Journey. Understanding the buyer’s journey is important because it allows you to serve prospects with the information they need at each stage of the process. However, we’re not used to dissecting how our clients make purchase decisions.

Most companies loosely define the buyer’s journey in three main stages: It’s split up into four stages: Clients) go through on their way to purchasing a product or service.

How Old Is Prince Zuko & 9 Other Things You Didn't Know

The buyer’s journey tracks the steps your customers take to becoming a customer and even beyond. I am a firm believer that a website is your best. Today, buyers don't see any value in being prospected, demoed, or closed. A buyer's journey is the process a prospect goes through to become a customer, while a customer's journey is the process of nurturing existing customers to retain their business.